The Media Relations department has instituted the following guidelines for arranging interviews, videotape sessions, or photo opportunities to ensure news media organizations enjoy a smooth and successful visit at Children’s Hospital & Research Center Oakland. This policy will guarantee that media events are properly approved, scheduled and staffed by the hospital’s Media Relations Office. We appreciate your cooperation and look forward to working with you to promote your support of our amazing patients and staff.
* Please contact Erin Goldsmith to arrange all interviews or background conversations with any member of the Children’s staff. The Media Relations office is the only hospital department that can approve interview requests. The Media Relations office approves all requests before interviews can be granted.
* To protect the privacy of all Children’s Hospital Oakland patients and their families, all media guests shall be escorted by a representative of the Media Relations Department at all times when visiting our hospital or off-campus locations.
* Advance notice of interviews is necessary so Media Relations staff can reserve a room for media interviews or film shoots, notify the patient care areas involved, and line up the appropriate patients, families, and Children’s staff for your story.
* All patients must have a parent or legal guardian sign a parental consent form before media interviews can be conducted with any news media organization or other groups intending to interview patients or their parents or capture their image and/or voice.
* Reporters are asked to use the complete name of the institution – Children’s Hospital & Research Center Oakland – or Children’s Hospital Oakland – when referring to the hospital.
* Reporters must identify members of our staff as Children’s Hospital & Research Center employees in news reports.
* Under the Health Insurance Portability and Accountability Act (HIPPA) of 1996, no information other than a one-word condition on a patient’s medical status is made available to any member of the media unless/until Media Relations receives written authorization from a patient’s parent or guardian. News organizations must have the first and last name of a patient to receive medical information.
* If you are a student working on a project or school newspaper story about Children’s Hospital Oakland as your topic, please use the Children’s Hospital Oakland website and Internet search engines as your references. Unfortunately, we do not have the resources to accomodate student requests.